the new media

Having just bought a new IPOD touch that has both a lot more space and wifi access I am able to download a lot more podcasts. Its been exciting and overwhelming to explore the amazing diversity of information out there. I have long been a fan of the CBC (the Canadian Broadcasting Corporation) and have downloaded a of material from there. I have also discovered another Canadian institution - Amber Macarthur, who hosts many great podcasts, as well as old fashioned media events as well. Amber and Leo Laporte are involved with several events with a several projects titled This Week in Tech with the whimsical TWIT acronym (which I love). There is a wonderful warm free flowing vibe to the broadcasts that I have heard. The TWIT podcasts feel like a socratic dialogue rather than a one way authoritarian feed. Something else that struck me is the way that advertising is worked in. In early days of mass communication sponsor announcements were ingrained with regular programming. Leo who has a talk radio background makes all the content including advertising seem like a fun conversation.